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From digital marketing to hospitality tech, find sessions packed with practical advice and innovative ideas to help your business thrive…
Understanding the customer experience
State of AI Marketing
AI in Guest Communications
AI in Marketing
The New Generation of Hospitality
The Digital Customer Journey
Driving Performance Through Automation
Bright Blue Day
Optimising Conversions
Holiday Home Sales Panel
Management and Booking Panel
Discretionary Spend Panel
Holiday Park Roundtable
Dorset XP Hospitality 2025
It wasn’t just the full house, or the brilliant speaker line-up, or even the AI co-host that posted on LinkedIn mid-session. It was the atmosphere. A sense that everyone was…
David Lakins
David Lakins shares what’s possible when hospitality tech connects, from direct bookings to better connections and simplified guest journeys.
Dave McRobbie
Our very own Dave McRobbie explores human triggers, AI’s temptation to manipulate them and what it could mean.
Laurence Cornwall-Watkins
Laurence Cornwall-Watkins, Managing Director at Bright Blue Day, returns to XP Dorset 2025 to reflect on his 2024 talk, share lessons learned, and bring fresh insight.
Sarah Allanson
Sarah Allanson, Director for Scotland & NI at BH&HPA, will share insights on the rebrand to HARPA, highlight trends, and explain why involving the next generation matters for the future.
Marc Crothall MBE
Marc Crothall MBE, CEO of the Scottish Tourism Alliance, joins XP Hospitality Edinburgh to share context for Scottish tourism and the choices facing operators in 2026.
Professor Dimitrios Buhalis
Professor Dimitrios Buhalis joins XP Dorset 2025 to share his vision of Smart Hospitality in the AI Era and practical lessons for operators.
Rob Cartwright
Rob Cartwright Dorset 2025 leads a workshop on eco opportunities, showing how sustainable choices can save costs and build stronger guest trust.
Tracy Dallow
Tracy will bring real examples from her work with Dress Pack Solutions, showing how thoughtful presentation helps you to stand out.
Karen Mason
Karen Mason, My Safe Place Southern, joins XPH to share how neuro-inclusive design can help you create calm, welcoming spaces for every guest.
Andrew Holland
Andrew Holland Dorset 2025 leads a workshop on accessibility, showing why inclusion is both right and good for business.
Charles Cutler
A creative strategist with roots in storytelling and digital innovation, Charles brings a fresh perspective on how brands can stay human in a data-driven world.
Fed Pereira
Fed speaks at XP Dorset 2025 on how LoveToVisit connects guests with local experiences to help operators grow loyalty and revenue.
Julie Kemp
Julie Kemp joins us to share how Shelter still gains support even in challenging times, with lessons that resonate across hospitality.
Josh Ryan-Saha
Josh Ryan-Saha leads TravelTech for Scotland and the University of Edinburgh Futures Institute’s work on digital innovation in tourism.
Ian McAteer
Ian McAteer, headlines XP Hospitality Edinburgh 2025. A respected leader in creative strategy, Ian explores why ideas, empathy and brand belief still drive success in modern hospitality.