About Charles
Charles Cutler, Digital Managing Director at Story, is known for bringing storytelling and digital strategy together in a way that feels human.
With over 20 years of experience, he bridges insight, design and technology to help brands find what really makes people care.
At Story, Charles works with national and international clients across travel, retail and purpose-led sectors. He focuses on clear ideas that connect and stay with people. His approach proves that empathy still matters, even in a data-driven world.
Before joining Story, he co-founded The Weather Digital, a creative agency later acquired by Story. That mix of creative direction and technical skill gives him a balanced view of how digital storytelling drives results.
At XP Hospitality Edinburgh 2025, Charles will share how creativity and data can work together. He’ll show how brands that lean into their story build loyalty that lasts far beyond the booking.
About Story
Story is an award-winning creative agency based in Edinburgh. They help brands turn strategy into belief through ideas that people feel, not just see.
Their approach is simple: they search for the half-hidden truths that make each brand unique, then bring them to life through campaigns, content and design.
Their work spans travel, retail, education and culture – including projects for NHS, Ardbeg, Halfords and Historic Scotland.
Find out more at story.agency…
