Our origin
In 2020, after many years working alongside holiday park owners, David Lakins and Dave McRobbie combined their knowledge in tech and digital to create Holidaymaker.
Born from a desire to help and support the industry, Holidaymaker is the link that unites exceptional service and expertise, with cutting-edge technology.
Our mission
To revolutionise the way the hospitality industry connects with guests.
Through innovative Direct-to-Guest technology and marketing, we aim to create exceptional guest experiences that drive revenue, boost loyalty and streamline operations.
Our vision
To be the leading provider of technology and marketing solutions for the hospitality industry.
Continuously innovating and evolving with the changing needs of both guests and operators. We envision a future where every business can offer unparalleled experiences that delight and inspire their guests.
The Founders
As the founder of an agency already successful within the space, Co-Founder Dave Lakins brings invaluable industry and digital insight. As well as a determination to make things better for the hospitality industry.
An ethical strategist, Dave McRobbie bridges the gap between clients and agencies. His diverse background, from business analysis to strategic direction, drives our innovative and dynamic approach.

The Team
Our team is a dynamic blend of industry experts and innovative thinkers, all united by a shared passion for enhancing guest experiences.
We combine deep expertise with a collaborative and friendly approach. Our commitment to excellence drives us to continually innovate, and support our customers with delivering exceptional guest experiences.

Our History
2020
In 2020, a simple question sparked a big idea:
“Why can’t holiday parks have something like the Disney MagicBand and app?”
A question that with our Head of Tech Jamie, led to the foundation for what would become the Holidaymaker App™.
A digital solution that could seamlessly blend technology, with the personal connections that make holiday parks truly special.
Beverley Holidays became our first client, launching their app in June 2020 and turning our concept into reality. This success was followed by Skelwith Fold, helping us expand and refine our offering even more.

2021/22
Despite the challenges of the pandemic, Holidaymaker demonstrated its value by helping to minimise contact with staff to keep everyone safe, and parks open.
By summer 2022, we secured external investment to move Holidaymaker forward, introducing key partners to the business.
It was during this period that our ground-breaking features, such as data analytics, itinerary builders, and payment solutions started to take shape.
Guests craved digital connection and quick access to info. Our purpose became clear – to bridge that gap.

2023
The beginning of 2023 saw the addition of our Head of Marketing, Allana, and Head of Business Development, David.
Their fresh approach, allowed us to reevaluate our vision and strategy, and has really taken us forward.
We sought additional investment and managed to secure it in record time. A huge credit to how far we had come.
This was followed by the appointment of our Chairman Steve Tiley, whose wealth of experience in the tech and hospitality space has been game-changing.

2024
Despite economic challenges, we have managed to grow and keep pushing the boundaries of what Holidaymaker can, and will be able to achieve.
Hitting the ground running, under the direction of our Head of Marketing, Allana, we rebranded Holidaymaker. This refresh gave us a more clean and professional look, transitioning us from an app business to the Holidaymaker platform.
In May, Dave McRobbie developed our unique Direct-to-Guest (D2G) marketing approach and along with Allana, has expanded our offering to wider channels.
In Autumn we launched our first ever event XP Hospitality. Supported by clients, partners and friends, it was an amazing day. We were delighted to share some insights, knowledge from the wider tech and marketing industry.
With a packed Roadmap, new Partners and a wave of support, 2025 is set to be our best yet and we can’t wait to share it with you.
