About Sarah
Sarah joined the British Holiday & Home Parks Association in July 2023 and leads the Association’s work across Scotland and Northern Ireland. She is responsible for policy, public affairs, events and membership relations.
Career highlights include hosting the BH&HPA National Conference in Edinburgh in 2025 and managing the Scottish BH&HPA Conference. She has also presented evidence on the proposed Scottish Visitor Levy and supported sector guidance and UK policy.
In addition, Sarah is developing a schools pilot programme to raise awareness of careers in the holiday and residential parks sector. She can often be found guiding politicians and media around member parks to highlight the high standards they deliver.
Before joining BH&HPA, Sarah worked in destination promotion for Edinburgh and in large-scale food and drink events.
Session focus- Legacy, trends and what’s next
At XP Edinburgh 2025, Sarah will share the story of BH&HPA’s legacy and its rebrand into HARPA. She will explain why the change was needed, the challenges faced, and what the rebrand means for parks across the UK.
She will also explore how guest behaviour is changing. Break types are shifting, and new trends are starting to drive demand. As a result, operators need to know where to focus as budgets tighten and travel patterns change.
Looking ahead, Sarah will touch on the role of the next generation network. By involving fresh voices, the sector can build stronger influence with policymakers and create a pathway for future growth.
You’ll leave with a clear view of:
- Why the HARPA rebrand matters for parks in Scotland, Northern Ireland and beyond
- The break types and trends most likely to shape demand over the next 12–24 months
- Practical ways to involve the next generation and keep the sector thriving
Related articles
- British Holiday & Home Parks Association – https://www.bhhpa.org.uk/
- Scottish Government – Visitor Levy Bill
- VisitScotland – Research & Insights
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