Meet the speakers
Ian McAteer
Ian McAteer, headlines XP Hospitality Edinburgh 2025. A respected leader in creative strategy, Ian explores why ideas, empathy and brand belief still drive success in modern hospitality.
Sarah Allanson
Sarah Allanson, Director for Scotland & NI at BH&HPA, will share insights on the rebrand to HARPA, highlight trends, and explain why involving the next generation matters for the future.
Marc Crothall MBE
Marc Crothall MBE, CEO of the Scottish Tourism Alliance, joins XP Hospitality Edinburgh to share context for Scottish tourism and the choices facing operators in 2026.
Charles Cutler
A creative strategist with roots in storytelling and digital innovation, Charles brings a fresh perspective on how brands can stay human in a data-driven world.
Josh Ryan-Saha
Josh Ryan-Saha leads TravelTech for Scotland and the University of Edinburgh Futures Institute’s work on digital innovation in tourism.
Stephen Graham
Stephen Graham, MD at Omnibosh, brings more than 20 years of experience sharing practical insight into technology, sustainability and smarter operations.
David Lakins
David Lakins shares what’s possible when hospitality tech connects, from direct bookings to better connections and simplified guest journeys.
Dave McRobbie
Our very own Dave McRobbie explores human triggers, AI’s temptation to manipulate them and what it could mean.
About the day
Aside from the incredible lineup, XP Edinburgh is a chance to step out of the day-to-day and connect with people facing the same pressures and opportunities.
You’ll hear from industry experts, creative thinkers, and peers who know the realities of modern hospitality. Sessions are designed to spark ideas, share stories, and give you practical takeaways you can put to work.
It’s relaxed, free to attend, and focused on what matters most: useful conversations, fresh perspectives, and building connections that last.
Frequently Asked Questions (FAQs)
Who is it for?
Hospitality teams across parks, resorts, attractions, and short-stay, along with the wider businesses and partners who support them.
What will the day include?
A programme of short talks, discussion sessions, and time to meet speakers, partners, and others in the room.
How do I register?
Complete the form above. Spaces are limited, so early registration is recommended.
What should I wear?
Whatever you’re comfortable in. XP is relaxed and informal.
Can I bring a colleague?
Of course, just make sure each person registers.
Can I attend more than one XP event?
Yes. Dorset, Edinburgh, and Norfolk are all open to registrations.