As the temperature begins to drop, many holiday parks experience a decline in revenue during the autumn and winter months. However, this seasonal lull doesn’t have to be the norm. With the right tools and strategies, you can keep your park bustling with guests throughout the colder seasons.
This is where Holidaymaker comes in.
Personalised Marketing
One of the key features of Holidaymaker is its ability to personalise marketing efforts. With guest data at your fingertips, you can create tailored promotions and offers that resonate.
For autumn and winter, consider crafting special packages that highlight cosy lodge stays, festive events, or seasonal discounts. By sending these personalised offers via your own app, email, on your social media, and via push notifications, you’ll capture the attention of potential guests looking for a autumn or winter getaway.
Real-time Updates
The autumn and winter seasons often bring unpredictable weather conditions. With Holidaymaker, you can keep your guests informed about any changes or disruptions in real-time. Whether it’s snowfall updates, event location changes, road closures, or changes in park hours, your guests will appreciate the timely updates. This transparency builds trust and ensures a smooth and safe stay, even when the weather is less than ideal.
Holiday Home Sales
For holiday parks that offer property sales, the Holiday Home Sales module is a game-changer. Showcase your available holiday homes, caravans, and lodges directly within the app. Potential buyers can explore virtual tours, view pricing, and even enquire about specific properties—all through the app. By making it easier for guests to consider becoming homeowners in your park, you create a new stream of income during the off-season.
Event Promotion
Autumn and winter are prime seasons for holiday-themed events and activities. Share event details, schedules, and special offers exclusively available to app users. Encourage guests to plan their stay and build itineraries, helping to increase your on-site spend.
Guest Engagement
Engaging with guests doesn’t end when they book their stay. Holidaymaker allows you to maintain ongoing communication with guests before, during, and after their visit.
Promote activities, events and show a countdown to their stay to build excitement. When on-park you can target them with offers and event times, as well as display holiday home sales and encourage re-booking. After their visit, request reviews and feedback via the app to improve future experiences. Building this lasting relationship encourages repeat bookings and referrals.
Don’t let autumn and winter be the slow season for your holiday park. With Holidaymaker’s powerful tools for personalised marketing, real-time updates, holiday home sales, event promotion, and guest engagement, you can keep your park thriving year-round.
Ready to see how Holidaymaker can transform your autumn and winter seasons?