Searles Leisure Resort

Modernising the guest experience and driving direct bookings

Searles Leisure Resort, on the beautiful North-West Norfolk coast, offers a wide range of accommodation, entertainment, and activities.

Committed to providing an exceptional guest experience, Searles partnered with Holidaymaker to modernise their guest journey and drive more direct bookings.

Modern guest communication

“Rather than continuing to produce printed materials…we decided to offer a more modern and up-to-date approach to information and communication by partnering with Holidaymaker,” explains Carolyn Johnson, Marketing & PR Manager at Searles Leisure Group.

This strategic move has significantly transformed how they interact with guests and has enabled Searles to meet the expectations of today’s tech-savvy travellers.

Guests can now access all the information they need, from activity schedules to restaurant menus, directly on their mobile devices. This modern approach has streamlined communication and enhanced guest satisfaction.

Holidaymaker

Having the app has enabled us to provide our guests with more information about the resort, enabling them to book activities, book a table in a restaurant and find out all the relevant information they want to know to maximise the enjoyment of their valued holiday.

Carolyn Johnson
Marketing & PR Manager at Searles Leisure Group

Maximising direct revenue

“Guests can also log in to their bookings and see information relevant to an upcoming booking or if they wish, make another one,” she adds.

“Having the app has enabled us to provide our guests with more information about the resort, enabling them to book activities, book a table in a restaurant and find out all the relevant information they want to know to maximise the enjoyment of their valued holiday,” says Carolyn.

By empowering guests to book directly, Searles has reduced reliance on third-party platforms and captured more revenue.

This direct connection also allows them to cultivate stronger relationships with guests, encouraging more repeat visits.

Holidaymaker

Looking ahead

“We’re incredibly proud to partner with Searles Leisure Resorts”, said Holidaymalker CEO David Lakins.

“Their dedication to an exceptional guest experience is inspiring, and we’re thrilled that Holidaymaker is playing a role in strengthening their offering and bringing bookings back under their control. Working together, we’re empowering them to connect directly with their guests and build even stronger relationships.”

Speaking about the partnership, Holidaymaker CEO and Co-Founder David Lakins added, “Searles Leisure Resorts understands the importance of owning the guest experience. We’re delighted they chose Holidaymaker to help them modernise their approach, strengthen their brand, and bring bookings back in-house. They’re a true innovator in the holiday park sector, and we’re excited to be part of their journey.”

Holidaymaker

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