A stunning holiday and touring park in St Ives, Cornwall, run by Andrew Baragwanath and his family
5-star Ayr Holiday Park is set in a stunning location overlooking the beach and offers a combination of luxurious holiday caravans, self-catering apartments, and touring & camping pitches.
Ayr Holiday Park has grown to become one of Cornwall’s top coastal park destinations with 80 touring pitches and 50 holiday caravans and apartments to let. Andrew approached us in 2022 to review his digital strategy having recognised that his online presence was falling short of his customer’s expectations.
We came up with a 2-phase approach – rolling out Holidaymaker app first, and then supporting it with a new website six months later. The beauty of doing a phased approach meant Andrew could instantly see his guests interacting with the new app, but also work on content that was to be subsequently shared with the website.
App functionality
The crucial first step was to set up their own guest experience app, this made it easy to see how much this was boosting interactions right from launch. The main elements to their app was…
- Integration with Prophet park management system
- Things to do and itinerary favourites
- Interactive park map
- Welcome packs
- FAQs
- Push notifications – send message whilst guests are on the park
- Shared content across app and website

Website functionality
Alongside our sister-company Key Digital, the new website was created and seamlessly works with their app. Creating one central point to update, meaning no double keying of data! Some of the Key Digtal website developments were…
- Park Management system integration to display availability and bookings
- Over 60 things to do – local attractions, beaches to visit and places to eat
- Interactive FAQs
- Photo Galleries
- Events module
