Abbeyford Leisure

Continuing to create smiles and memorable holiday experiences with their own guest experience app!

Taking guest experience to the next level

Looking for the right partner that would not only give them the flexibility and customisation required, but also who understand the hospitality industry.

Abbeyford Leisure is a stunning group of parks peppered across the breathtaking Fife coast offering the finest holiday park accommodation, camping and touring options and the freedom of holiday home ownership.

As well as an array of on-park experiences… relax with a drink al fresco, enjoy live weekend music, spend quality time with family and friends over a leisurely Sunday morning breakfast or grab a barista coffee after an invigorating beach walk. There is a huge amount to enjoy.

So having a way to showcase everything on offer, as well as providing a seamless guest journey was a no-brainer.

Holidaymaker

As soon as we were introduced to the Holidaymaker App we knew we needed it for our parks. We’ve been working with the HM team for a few months and the whole experience has been first class.

Peter Davies
Head of Marketing Operations

Completing the guest journey

A priority for Abbeyford Leisure was to allow guests a way to plan their stay, engage when on-park and ultimately rebook or invest in a holiday home, after they leave – increasing the touch points with their Sales and Marketing teams.

“What sets [Holidaymaker] apart is simple: they understand the intricacies of holiday parks and the needs of park customers,” says Peter Davies, Head of Marketing Operations at Abbeyford Leisure.

“This unrivalled insight has delivered a powerful App that is not only easy-to-use and content rich for guests and owners, but is also a fantastic marketing tool for parks.”

Dave McRobbie, Chief Operating Officer at Holidaymaker App said “We’re delighted to be working with such a forward-thinking group and the early success of their app with downloads skyrocketing in March is awesome.”

Holidaymaker
Holidaymaker

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