About Fed
As CEO and Co-Founder of Love to Visit,
Fed Pereira leads a team redefining how people discover and book great days out across the UK. Alongside co-founders Alice and Georgia, he’s built a fast-growing platform that connects destinations, attractions, and events with the audiences who want to experience them most.
With a background in marketing and media partnerships, Fed combines creative strategy with a sharp understanding of what drives visitor engagement. His work focuses on giving operators practical, measurable ways to reach more guests – turning awareness into action without relying on heavy ad spend.
At XP Hospitality Dorset, Fed will share how LoveToVisit is helping the sector collaborate, communicate, and capture demand in smarter ways for 2025 and beyond.
Their mission is simple, make it easy for guests to find their fun while ensuring that local businesses thrive.
Session focus – Experiences that drive connection
At XP Dorset 2025, Fed will highlight why local experiences are becoming central to guest engagement. Drawing on lessons from scaling Love to Visit, he will explore how operators can:
- Showcase the best of their local area
- Build loyalty through experience-led offers
- Strengthen revenue by partnering with attractions and events
His session will show why experiences are no longer just an add-on, but a core part of building stronger, more resilient hospitality businesses.
