About Dave
Dave McRobbie is Co-founder and Chief Commercial Officer at Holidaymaker.
He’s worked across digital strategy, behavioural science and ethics for more than two decades, helping organisations build technology that actually works for people.
Before Holidaymaker, Dave led major digital change projects across agencies, government and hospitality brands. His background combines technical understanding with a clear, human view of how businesses grow and adapt.
He’s also the Trustee Chair of the Dorchester Trust for Counselling and Psychotherapy, where his interest in mental health and ethics meets his belief that technology should support people, not overwhelm them.
“People are fragile things, you should know by now. Be careful what you put them through.” With thanks to The Editors for inspiration.
Human triggers, AI’s temptation to manipulate them and what it could mean.
A very early draft is here..
More from Dave
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