About Dan
Dan Bradfield is unashamedly fascinated by brands. How they look, what they say, and the moments they create. It’s the through-line of his whole career, from early design work to leading Naked®, the Norfolk agency known for helping organisations show up with clarity, confidence and a bit more courage.
Dan believes a brand isn’t what you stick on a sign. It’s how a place feels. It’s the tone of voice at check-in, the warmth in a welcome pack, the character of a space, and the tiny details people remember long after they’ve gone home. When that’s done well, it lifts everything: team culture, guest experience, loyalty and word of mouth.
At XP Hospitality Norfolk, Dan will explore why fun, joy and creativity aren’t the opposite of professionalism. They are the tools that make hospitality feel human. He will show how simple ideas, honest design and a clearer sense of identity can help parks and venues create experiences guests talk about, share and come back for.
It’s brand, but not in the abstract. Brand as confidence. Brand as behaviour. Brand as the difference between “fine” and “we have to come back next year”.
About Naked Marketing
Naked® is a brand and creative agency built on a simple belief: stop hiding. Strip back the noise. Say what you mean. Show up as you are. And do it with craft, personality and purpose.
Their work spans brand consultancy, identity design, creative communications and digital, delivered by a tight, skilled team who care about clarity as much as creativity. They specialise in helping organisations find their voice, build stronger cultures and create experiences that feel alive in the real world.
Naked®’s style is direct and honest. No layers of jargon. No over-complication. Just thoughtful design, strong ideas and the confidence to stand out.
- Website: https://www.nakedmarketing.co.uk/getting-naked/
- LinkedIn: https://www.linkedin.com/company/naked-marketing/
