Profile
Professor Dimitrios Buhalis is one of the most cited researchers in hospitality and tourism worldwide.
At Bournemouth University, he directs the eTourism Lab and the International Centre for Tourism and Hospitality Research. He has written more than 25 books and 400 scientific articles, and his work has influenced global organisations such as the UNWTO and the World Bank.
As Editor in Chief of Tourism Review and the Encyclopedia of Tourism Management and Marketing, he continues to shape how academics and practitioners think about the sector. He has also been recognised as a Highly Cited Researcher three years running and listed among the world’s top 2% of scientists by Stanford University.
Session focus – Smart Hospitality in the AI Era
At XP Dorset 2025, Professor Buhalis will explore Smart Hospitality in the AI Era. This session looks at how artificial intelligence is reshaping guest expectations and operations, and how teams can respond.
You will learn:
- How AI supports smarter guest interactions and personalisation
- The key risks and opportunities AI creates for hospitality businesses
- Practical steps you can take now to stay ahead
Dimitrios Buhalis will bring global research into a local context. His examples will give Dorset operators confidence that these ideas are not just theoretical but practical and relevant for day-to-day decision making.
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