XP Hospitality is generously supported by our friends and partners...
This October we returned to Dorset, gathering hospitality teams from parks, short stay, and attractions alongside experts from outside the sector.
That variety is what makes XP different.
It brings new perspectives, sparks conversations, and offers advice you can put to work straight away.
Meet the speakers & download the talk slides
Laurence Cornwall-Watkins
Laurence Cornwall-Watkins, Managing Director at Bright Blue Day, returns to XP Dorset 2025 to reflect on his 2024 talk, share lessons learned, and bring fresh insight.
Professor Dimitrios Buhalis
Professor Dimitrios Buhalis joins XP Dorset 2025 to share his vision of Smart Hospitality in the AI Era and practical lessons for operators.
Fed Pereira
Fed speaks at XP Dorset 2025 on how LoveToVisit connects guests with local experiences to help operators grow loyalty and revenue.
Andrew Holland
Andrew Holland Dorset 2025 leads a workshop on accessibility, showing why inclusion is both right and good for business.
Rob Cartwright
Rob Cartwright Dorset 2025 leads a workshop on eco opportunities, showing how sustainable choices can save costs and build stronger guest trust.
Tracy Dallow
Tracy will bring real examples from her work with Dress Pack Solutions, showing how thoughtful presentation helps you to stand out.
Dave McRobbie
Our very own Dave McRobbie explores human triggers, AI’s temptation to manipulate them and what it could mean.
Karen Mason
Karen Mason, My Safe Place Southern, joins XPH to share how neuro-inclusive design can help you create calm, welcoming spaces for every guest.
David Lakins
David Lakins shares what’s possible when hospitality tech connects, from direct bookings to better connections and simplified guest journeys.
Julie Kemp
Julie Kemp joins us to share how Shelter still gains support even in challenging times, with lessons that resonate across hospitality.
Our charity partners
We’re pleased to have welcomed three charity partners to XP Hospitality Dorset.
- Julia’s House – the children’s hospice charity supporting families across Dorset and Wiltshire.
- Dorchester Trust for Counselling and Psychotherapy (DTCP) – a local charity funding low-cost weekly counselling for people who cannot afford private therapy. Holidaymaker’s founders are proud to serve as Trustees.
- Shelter – the national housing and homelessness charity, providing advice and campaigning so everyone has a safe home.
If you found the day useful, please make a donation to one of these charities.
Frequently Asked Questions (FAQs)
Who is it for?
Hospitality teams across parks, resorts, attractions, and short-stay, along with the wider businesses and partners who support them.
What will the day include?
A programme of short talks, discussion sessions, and time to meet speakers, partners, and others in the room.
How do I register?
Complete the form above. Spaces are limited, so early registration is recommended.
What should I wear?
Whatever you’re comfortable in. XP is relaxed and informal.
Can I bring a colleague?
Of course, just make sure each person registers.
Can I attend more than one XP event?
Yes. Dorset, Edinburgh, and Norfolk are all open to registrations.