Fiona Kelly – Holiday Park Growth Expert
Fiona has over 30 years’ experience within the UK Holiday Park industry and heads up the Holiday Park area within The Ruth Badger Consultancy. Her passion is in improving and growing owner led parks.
Fiona started out as a trainee sales advisor in a corporate group before working her way up to Board level in the largest group in Scotland. Incredibly experienced in creating growth, Fiona was accountable for driving revenues in excess of £15 million during her 7 years with the group.
Enjoying the balance between being hands on and operating at a senior level, Fiona thrives being amongst sales teams implementing sales strategies and increasing performance. An expert at sales process and compliance Fiona has trained many people over the years and enjoys the challenges that park management presents.
Powering Performance Through Automation – Presentation Overview
Looking to improve your commercial performance in 2025?
Let us show you how to use automation to do this!
This session is spilt into two elements both of which focus on growing Holiday Home Sales and Holiday revenues
Effective Use of Reactive Automation
- What is performance automation?
- What’s the basic it can do?
- How should it be used, by who and when?
- The power of the dashboards!
Driving Performance Using Automation
- Using automation to increase Holiday Home Owner engagement and driving upgrades
- Creating organic leads for Holiday Home Sales using automation
- Driving holiday maker retention and reservations occupancy and yield
RBC – The Holiday Park Growth Expert
For over a decade, The Ruth Badger Consultancy has been dedicated to improving and growing UK holiday parks. We call ourselves experts as over the last 15 years we have been increasing revenue, profitability and the value of owner and family–led parks. Holiday Parks are complex operations; they are multiple businesses running under one company. Most owners don’t acknowledge it but running fleet, in addition to sales, and often a food & beverage business, is not standard nor easy. Every consultant within RBC has a background and operational experience gained within parks. Our passion for the industry, the parks and the people who own them is unrivalled, which is proven in our years of success within the industry.
We believe we are the best Holiday Park consultancy in the UK, but let’s cut to the chase as our numbers speak for themselves. Within the last 15 years we have grown multiple owner led parks; one from £8m to £26m which sold within 2 years of our exit for £100m. Another who was delivering £15m for 5 years until we completed a project and took it to £34m. We have recently completed a project which has taken a smaller group from below £5m to set on achieving £10m in less than 3 years. We’ve built senior leadership teams, sales teams, reservations teams and food & beverage teams. We’ve re–modelled every possible revenue area within a park and trained and mentored entire departments!
Right now, we understand that trading is tough. With the cost of living, rising staff, food, and manufacturing costs it’s a challenge to produce what you did last year never mind grow! This is besides the challenge in finding staff, getting them to stay and let’s not even mention the unpredictable weather! This is why we have a dedicated holiday parks service offering which covers all commercial and operational needs.
Services include:
- Holiday Home Sales Strategy and Growth
- Reservations (Holidays) Strategy and Growth
- Leadership and Management Development
- People Management (HR) Process and Policy Implementation
- Digital Marketing Strategy and Growth
- Driving Performance Through Automation
For more information on what we do visit www.ruthbadger.com