Nervous about sending push notifications?

Putting off sending notifications because you’re unsure of what to say?

Holidaymaker

We know that sending that first push notification can be pretty intimidating. Unsurprising, as you are directly messaging your guests, and want to give a great impression.

Below you can find some handy tips to help relieve that first post anxiety, and make you feel more confident about your mobile app strategy.

How do they work?

Push notifications are messages that are sent to your device, even when the app is not open. They are a great way to keep users engaged with your app by sending them timely and relevant information.

When a user installs your app, they will be asked if they would like to receive push notifications. If they agree, your app will be able to send them notifications even when it is not open.

You can schedule and send notifications using your Holidaymaker CMS, if you need help with this speak to your Account Manager and we will go through this with you.

What are the benefits of push notifications?

There are many benefits to using push notifications, including:

  • Increased app engagement – helping you to keep users engaged with your app by sending them timely and relevant information
  • Improved user experience – improve their experience of your app by providing users with the information they need when they need it
  • Increase on-site spend – send targeted offers and promotions, as well as information on park events, facilities and attractions
  • Promote home sales – increase home sales by promoting your latest listings and offers
  • Encourage re-booking – send discounts off their next stay whilst guests are still on site

How to create effective push notifications

There are a few things to keep in mind when creating your push notifications:

  • Keep them short and sweet – Users are more likely to read and click on messages that are short and to the point
  • Personalise them – Push notifications that are personalised to guests are more likely to be opened and clicked on – for example home owners or holiday guests
  • Use relevant content – Make sure your messaging is relevant to your users
  • Update your users – Notifications are a great way to keep guests updated on important park updates
  • Time them correctly – Its important to send notifications at times when users are most likely to be interested in them – late at night or very in the morning early is unlikely to be beneficial

How to avoid annoying your users

It is important to avoid annoying users with push notifications, as this could encourage unsubscribes or uninstalls. Here are some key things to avoid:

  • Sending too many notifications
  • Irrelevant notifications or promotions
  • Spammy and/or repetitive notifications
  • Sending at the wrong time

If you want more guidance, please do get in touch and we will be happy to help.

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