On January 1st 2010, the iPad hadn’t been invented and none of these existed: Instagram, Snapchat, Apple Maps, GoFundMe, Apple Watch, Facebook Messenger, Candy Crush, WeWork, WeChat, Tinder, Siri, Stripe or even Zoom.
During this time we have seen the technology disruption of the smartphone and social media impact on all of our daily lives.
Covid-19 has driven a dramatic growth in app usage over the lockdown.
Techcrunch
Connect with your guests in more meaningful ways
Mobile apps that dynamically connect with your park management system (PMS), booking, and event / entertainment systems will deliver the next big move in guest engagement.
Imagine being able to directly connect with your customers whilst they are on your park – e.g. open their lodge with a smartphone key, provide personalised things to do and enable bookings of a restaurant table or activity.
Ultimately, these will drive loyalty and additional sales.
With traditional media consumption moving to digital platforms and apps, holiday parks will have greater personalisation opportunities and the ability to connect with consumers in more meaningful ways.
