Crealy Theme Park & Resort, one of Devon’s premier family attractions combining theme park thrills with luxury accommodation, has used its partnership with Holidaymaker and CampManager, to launch a comprehensive guest app that enhances the visitor experience while delivering meaningful commercial benefits.
Discover how the integration between Holidaymaker’s guest experience platform and CampManager’s property management system creates a seamless digital journey for guests, while providing operational efficiencies for the resort.
The Challenge
Crealy Resort faced several challenges common to mixed-use hospitality venues.
- High OTA dependency – Reliance on third-party booking platforms with high commission fees
- Limited digital engagement – Few touchpoints to interact with guests throughout their journey
- Manual operations – Processes that increased staff workload and reduced efficiency
- Missed revenue opportunities – Lack of systems to promote upselling and cross-selling
- Disconnected systems – Need for seamless integration between booking and guest experience platform
The resort needed a solution that would enhance the digital guest experience while reducing dependency on OTAs and creating new revenue opportunities – all without increasing operational complexity.
The app combines everything our visitors need to make the most of their stay… providing a seamless experience from reservation to arrival.
Justin Moore
Director of Operations, Crealy Theme Park & Resort
The Solution
Working together to deliver a complete hospitality technology solution, combining smart property management with the Holidaymaker guest experience platform.
Guest-Facing Features
- Branded mobile app – “Crealy Resort & Lodges” app available on iOS and Android, featuring accommodation, attractions, and facilities.
- Interactive park features – Park map, events listings, facilities guide, and curated local information.
- Targeted communications – Push notifications and promotional messaging tailored to guest segments.
Operational Enhancements
- CampManager property management integration – Direct connection with CampManager’s booking system, enabling guests to retrieve booking details within the app.
- Guest segmentation – Optional “People Module” to differentiate between direct bookers and OTA guests
- Digital signage integration – Seeview digital screen license to extend the digital experience on-premise.
- Comprehensive content management – Holidaymaker CMS for staff to manage app content and communications.
Benefits & impact
A joined-up solution that improves the guest journey while making life easier for the team.
For Guests
• Pre-arrival clarity – Easy access to booking info, check-in details, and park highlights
• On-site navigation – Interactive map and guides to make the most of their stay
• Real-time updates – Push notifications and “What’s On” listings keep guests informed
• Personalised content – Messaging tailored to each booking type and guest group
• All-in-one access – Key information in one place, right on their phone
For Crealy
• Fewer queries – Reduces common reception questions, freeing up staff time
• Smarter communication – Segment guests and send targeted updates with ease
• Direct promotion – Push offers, events, and upsells via a trusted digital channel
• Consistent branding – Professional presence across mobile and on-site screens
• Future-ready – Lays the groundwork for direct bookings and added revenue features
Integration Benefits
• Seamless booking link – Real-time connection between CampManager and the app
• Centralised updates – Manage all app content and screens via the Holidaymaker CMS
• Consistent experience – Aligns app, signage, and booking journey in one ecosystem
• Operational efficiency – Fewer manual processes and less duplication for staff
• Built to scale – Flexible setup ready for future features and add-ons
The Crealy implementation demonstrates how our booking system can integrate effectively with guest experience technology to create a cohesive digital journey.
Elliot O’Neill
Commercial Director, CampManager
Future Possibilities
Following the initial implementation, several potential enhancements could further expand the capabilities and benefits…
- Direct Booking Integration – Potential future addition of in-app direct booking capabilities to complement the current CampManager integration
- Additional Digital Touchpoints – Expansion to further leverage the included Seeview digital screen license and potential addition of in-lodge TV applications
- Enhanced Guest Segmentation – Further refinement of the People Module to enable more targeted marketing and communication
- Additional Content Features – Expansion of the information and interactive features based on guest feedback and usage patterns
This partnership shows how attraction venues with accommodation can benefit from flexible, integrated tech. It’s about creating guest experiences that work - seamlessly.
David Lakins
CEO, Holidaymaker
Looking ahead
The collaboration between Crealy Theme Park & Resort, CampManager, and Holidaymaker proves how strategic technology partnerships can enhance the guest experience while supporting operational efficiencies.
By implementing a comprehensive guest solution with seamless booking integration, Crealy is setting the standard for guest communication, streamlined access to information, and establishing a foundation for future digital enhancements.
We are excited to continue our mission of providing modern tech and marketing solutions that work with human experiences and tradition, rather than replacing them.
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Contact CampManager
Web: www.campmanager.com
Email: hello@campmanager.com
Call: 028 8133 1005
Press release for media enquiries: hello@holidaymakerapp.co.uk
