Why loyalty matters
Winning a new guest costs more each year. OTA commissions can take up to 20%, PPC spend keeps rising, and every season starts with the same challenge: will they return?
Loyalty is too often reduced to discounts or points. But the strongest loyalty comes from recognition, ease and trust.
Guests and owners who feel valued are more likely to return, spend more, and recommend you to others.
How loyalty grows
Loyalty is built in the small, everyday interactions that make guests and owners feel recognised. Holidaymaker gives your team the tools to deliver these consistently, without adding complexity.
Guest and owner logins personalise the app experience, so returning visitors see content that is relevant to them. Gated content and exclusive offers add a sense of value and belonging, rewarding those who come back.
At the same time, data highlights patterns of behaviour, showing who engages regularly and who may be drifting away.
With this visibility, your team can act early, offering timely incentives or recognition that strengthens the relationship.
How it works
Holidaymaker provides the tools to make loyalty practical, not complicated.
- Guest and owner logins that personalise access
- Exclusive offers and gated content
- Owner schemes that encourage repeat stays
- Data to identify your most engaged guests
- A platform that can grow to include future reward features
Together these features give your team a clear foundation for building long-term loyalty.
Ready to get started?
We provide loyalty as part of the Holidaymaker platform, with full setup and support. It works alongside your existing systems, so you can start building recognition and running schemes without extra admin.
Whether you want to improve repeat stays, strengthen owner connections or encourage upsells, Holidaymaker gives you a proven solution to build loyalty that lasts.
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