The “Pitching the Value 2024 Economic Benefit Report” conducted by Frontline on behalf of the The UK Caravan & Camping Alliance (UKCCA) highlights the significant economic contribution and resilience of the holiday park and campsite sector in the UK.
Despite challenges including Brexit, the Covid-19 pandemic, and the cost-of-living crisis, the sector generated £12.2 billion in visitor expenditure, contributing £7.2 billion to the UK’s Gross Value Added (GVA) and supporting 226,745 full-time jobs.
Key findings include:
- Economic Impact: The sector’s expenditure represents 5% of the tourism sector’s overall GDP of £214 billion.
- Consumer Perception: Holiday parks and campsites are seen as good value for money, offering affordable accommodation options for families.
- Health and Wellbeing Benefits: Spending time in nature at campsites and holiday parks promotes health and wellbeing, with activities such as walking, cycling, and being outdoors.
- Sustainability Efforts: The sector is actively engaged in sustainability efforts, including carbon reduction plans, recycling, energy and water conservation, and biodiversity enhancement.
- Community Engagement: Holiday parks and campsites support local communities through employment, local marketing, fundraising, and environmental initiatives.
The report provides detailed insights into visitor demographics, spending patterns, and the variety of accommodation options offered. It also highlights the economic impact and visitor trends in different regions of the UK, including England, Scotland, Wales, and Northern Ireland.
These findings are supported by data on guest behaviour across the Holidaymaker platform. We have seen an increase in downloads across many areas of the UK, and an increased shift to digital and sustainability.
To read the full impact report, visit www.ukcca.org.uk
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