Why it matters
Your teams generate huge amounts of information – bookings, offers, activities, reviews, feedback. But most of it ends up scattered across systems, and very little is easy to use, let alone interpret.
That leaves managers relying on instinct, chasing reports from different providers, or simply going without. The cost is missed opportunities, wasted budget, and no clear way to show what is working.
Guest Intelligence brings the important numbers together in one place, so you can see patterns, compare results, and make decisions with confidence.
How it helps
Guest Intelligence is built into your platform and turns raw numbers into something practical.
- Track bookings, app usage, offers and activity engagement
- Spot patterns in guest behaviour
- Compare results across multiple sites
- Measure the impact of campaigns and promotions
- Export data for board packs and planning
It is designed for busy teams, not analysts. No dashboards to build, no chasing reports, just clear insight when you need it.
What we capture
Behind the simple dashboard sits a powerful data layer. Guest Intelligence captures a wide range of touchpoints across your app and surfaces, creating a richer picture of how guests interact with your business.
- Accommodation and activity bookings
- Offer views and redemptions
- App usage and navigation
- Feedback and survey responses
- On-site transactions and kiosk interactions
- Engagement with maps, routes and events
This structured dataset not only helps you manage your own business but also creates opportunities for external insights – anonymised, aggregated and ready to inform partners and suppliers.
Wider industry insights
Holidaymaker is the only platform combining behavioural, booking and sales data at scale across holiday parks, resorts and attractions.
That means Guest Intelligence is not just a tool for operators. It is also a unique dataset for the wider industry.
- Regional patterns, showing demand across counties and visitor types
- Holiday home sales, tracking ownership, upgrades and resale trends
- Guest behaviour, showing how preferences shift seasonally, from activities to accommodation
- OTA versus direct, benchmarking performance across the sector
This data already supports better decisions for clients. Over time, we hope it will provide valuable insight for suppliers, destinations and property investors.
Ready to get started?
We provide Guest Intelligence as part of the Holidaymaker platform, with guidance on setup and reporting.
Whether you want to cut OTA costs, prove ROI on marketing, or understand how guests behave across your site, Guest Intelligence gives you a way to make decisions with confidence.
Get started
FAQs
Is guest data anonymous?
Yes. All guest data is anonymised and GDPR-compliant. App users opt in, and insights are aggregated by User ID, party size, pets, region or park type, never by name.
Do I need a separate analytics system?
No. Guest Intelligence is built into the Holidaymaker platform – no extra setup needed.
Can I see OTA vs direct performance?
Yes. Guest Intelligence shows the split clearly, so you can track commission lost and direct revenue gained.
Is it included in every plan?
Yes. Guest Intelligence is available across all subscription levels, with more customisation and depth as you move up tiers.