Why it matters
Guests no longer rely on printed maps, noticeboards or long email chains. They expect information to be mobile, instant and always up to date.
Without a branded guest app, your team risks losing control of the guest relationship. Third parties and generic providers step in, meaning your brand is hidden, communications are inconsistent, and staff spend more time answering questions that could be solved instantly.
Static guidebooks or PDFs don’t solve the problem either. As we explored in Guidebook or Guest Experience App?, guests need a live, branded platform that reflects your business, adapts in real time, and connects directly to your wider marketing.
How it helps
The Holidaymaker App puts your brand front and centre on every guest’s device.
It’s designed natively for iOS and Android, giving speed, reliability and visibility in app stores. Everything connects back into your Holidaymaker CMS, so you update once and publish everywhere.
- Fully branded app with your name, colours and identity
- Activities, maps, offers, feedback and information in one hub
- Direct-to-Guest Marketing™ built in for instant push updates
- Easy scalability for parks, short-stay providers or attractions
- Native iOS and Android builds – no clunky web wrappers
Together, these features make your app the single, dependable touchpoint for every guest.
For a smaller park, the Holidaymaker app gives us the same branded presence as the big players, without the complexity.
Castle Brake Holiday Park
What you can expect
Teams using the Holidaymaker App see consistent results across their business:
- Stronger brand presence on mobile, not hidden behind third parties
- Guests who are more self-sufficient, reducing staff workload
- Higher engagement with events, home sales, offers and upsells
- Positive reviews from guests who feel more connected
As we noted in You Could Build Your Own App, But Why Would You?, DIY AI or white-label tools often fail because they lack branding, training, support and marketing expertise.
We believe that when your brand is connected, everything else runs more smoothly.
Ready to get started?
We’ll design, brand and launch your guest app, provide full training for your team, and support you every step. Most teams are live in weeks, not months.
Get started
Not quite ready yet?
See how some of our clients are already using the Holidaymaker App in the App Stores:
Apple App Store
Android Google Play Store
FAQs
Is the app white-labelled or shared?
It’s fully branded to your business, your name, your app, your presence.
Which devices are supported?
The app is built natively for iOS and Android, with regular updates included to include the latest models, technology and software releases across mobile, tablets and more.
Can we add new features later?
Yes, your app grows with you. Add Seeview, HeyGuest AI Chat, or other features when you’re ready.
Do guests need to have an account?
No, they can browse as a guest. Logins are used for PMS integrations, segmentation or to pull in booking or scheme information. This is only needed for personalised offers or access controls if you choose to use them. You can use your Holidaymaker app with no integrations or logins.
What about support and training?
We don’t just hand over an app, we train your team and provide ongoing support both with marketing and development (from our in-house team), so the app works as part of your wider guest strategy.