Why it matters
It is easy for important updates to get missed. Emails go unread, paper notices get lost, and staff are left repeating the same messages to different guests. Without a clear way to connect directly, updates arrive too late, offers are overlooked and confidence in your service slips.
Direct communication is not only about convenience. It is how you protect your brand, your revenue and your guest relationships.
How it helps
Direct to Guest Marketing™ brings together the simple but powerful tools you need to reach guests on their devices, in your branding.
Push notifications, QR codes, logins and scheme access all run through your Holidaymaker platform, so you stay in control and everything connects back to your CMS.
Because it is part of the wider system, you can segment guests, target messages to the right groups and track engagement through Guest Intelligence.
It is a steady, proven way to ensure guests receive the right message at the right time, without adding pressure on your team.
How it works
- Push notifications – send updates, alerts and offers straight to guest devices at the right moment.
- QR codes – connect guests to maps, offers or schemes with a quick scan, from reception desks to activity boards.
- Secure logins – give owners or members access to exclusive content and benefits within your branded app.
- Segmentation – group guests by tags such as families, dog owners or seasonal visitors, so messages are always relevant.
Because all of this runs from your Holidaymaker CMS, you avoid juggling separate systems and keep your Direct to Guest Marketing™ consistent across every surface.
Ready to get started?
We provide Direct to Guest Marketing™ as part of the Holidaymaker platform, with full setup support and guidance. All tools run through your branded app and CMS, so you keep control of the message, the design and the data.
Whether you want to send timely updates, share tailored offers or give owners secure access, Direct to Guest Marketing™ gives you a steady, proven way to connect directly with your guests.
Get started
FAQs
Do guests need to download an app?
Yes. Direct to Guest Marketing™ runs through your branded app, so guests always see your name and design.
Can I send unlimited push notifications?
Yes. You choose the frequency and content, all managed through your CMS.
How do QR codes work?
They can link directly to maps, offers, events or schemes inside your branded app.
Is the login secure?
Yes. Holidaymaker uses login and access permissions to ensure only authorised guests or owners can view relevant content.
Does segmentation create more admin?
No. Segmentation and tagging are managed through your CMS, so messages go to the right guests without extra effort.