Why it matters
Guests expect instant, relevant updates. Relying on emails, posters or repeated reception briefings means messages are missed, staff are stretched, and guest confidence slips.
Without a direct channel, you lose the chance to:
- Head off common questions before they become complaints
- Guide guests to on-site activities, events, and offers
- Protect your brand from being drowned out by third parties
According to Statista, over half of global web traffic in 2024 was automated bots, meaning traditional mass emails are reaching fewer real people than ever. Guests expect communication on their own terms – on mobile, and in real time.
How it helps
Direct-to-Guest Marketing™ gives you one clear route to your guests, through your branded guest app:
- Push notifications – instant updates on arrivals, events, or weather
- QR codes – quick access to information at touchpoints across your park
- Guest logins – personalised offers and information for each stay
- Segmentation – target groups by booking, stay type, or behaviour
- Central CMS – one place to manage it all, with your branding front and centre
Together, these tools cut wasted staff time, reduce guest frustration, and create clear opportunities for extra revenue.
The app has completely changed how we offer on-site activities. Guests now book in advance, saving our reception team hours each week.
Ladram Bay Holiday Park
What you can expect
Direct-to-Guest Marketing™ delivers consistent results for parks of all sizes:
- Less time spent answering the same guest questions
- More revenue from timely, targeted promotions
- Happier guests who feel informed and connected
- A stronger brand presence throughout their stay
When messages are clear, timely, and in your control, every stay runs more smoothly.
Ready to get started?
We’ll design and launch your branded app, provide full training for your team, and support you every step. Most teams are live in weeks, not months.
Get started
FAQs
Do guests need to download an app?
Yes. Direct to Guest Marketing™ runs through your branded app, so guests always see your name and design.
Can I send unlimited push notifications?
Yes. You choose the frequency and content, all managed through your CMS.
How do QR codes work?
QR codes are an image that phones and other readers can interpret as a website link. They can link directly to maps, offers, website pages, events or schemes.
Is the login secure?
Yes. Holidaymaker uses login and access permissions to ensure only authorised guests or owners can view relevant content.
How many notifications can I send?
Unlimited. You decide the cadence; we recommend clear, useful updates rather than volume.
Will this add to my admin workload?
No – segmentation and templates make it faster, not harder. Most clients find it reduces repetitive tasks.
What if guests opt out of push notifications?
They can, but QR access and in-app messaging mean there are still multiple ways to reach them.