Direct bookings

Keep more bookings in your hands, not a third party’s.

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Holiday park staff member smiling and speaking to a child and adult guest outside timber lodge accommodation in bright summer light

Why it matters

Margins are under pressure. OTAs now take up to 20% commission on bookings, while pay-per-click advertising costs continue to rise. Both drive up spend while eroding control of your guest relationships.

Guests booking through third parties also receive their confirmation emails, their branding, and their marketing follow-up, not yours. That means you lose valuable chances to connect with guests before they arrive, and to encourage repeat stays afterwards.

Holidaymaker works differently. We charge a simple transaction fee of 5–8%, not a commission. More importantly, the booking flow is connected to your app and surfaces, so your business stays front and centre throughout.

How Holidaymaker helps

Direct Bookings link your existing Property Management System (PMS) into your guest app, kiosks and displays, so more bookings happen with you, not through third parties.

  • Embed booking links directly into your app for simple access
  • Show upsells and add-ons alongside the booking process
  • Encourage on-site bookings through kiosks and Seeview screens
  • Send confirmations and updates that always come from you
  • Capture booking data to support rebooking and loyalty campaigns

The result is lower costs, stronger connections with your guests, and more value retained in your business.

Holidaymaker

One client generated over £12,000 in new direct bookings in their first month alone. Meaning more guests stayed within their branded experience rather than going to third parties, allowing more connection, higher loyalty and less OTA reliance.

What you can expect

By bringing more bookings direct, teams typically see:

  • Reduced commission spend
  • Lower reliance on PPC ads for driving revenue
  • Extra revenue from upsells and add-ons
  • Consistent guest experience from booking to arrival and beyond
  • Better data to drive rebooking and retention

When more of your bookings come through your own channels, you keep control of margins and build loyalty that lasts.

A guest using a concierge-style assistant on mobile

Ready to get started?

We’ll connect your booking flows into your app and surfaces, train your team, and provide ongoing support. Most teams are live in weeks, not months.

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FAQs

Can guests still use OTAs if they want to?
Yes, but Holidaymaker makes direct booking easier and more visible, so more guests choose your own channels.

Can guests book extras as well as accommodation?
Yes. You can include activities, upgrades and offers as part of the process.

Is payment secure?
Yes. Payments are handled through your PMS or booking provider’s secure flow.

Do I need to change my booking system?
No. Holidaymaker already connects with leading PMS platforms like GemaPark, RMS, Elite, Prophet, ParcVu/BEx and CampManager, so bookings flow straight into your existing system.

Can I change PMS later on?
Yes. Holidaymaker is an open system and can connect to any PMS, its more what your PMS will allow you to do – do speak to us if you are thinking of changing to see who we already work with – we can support you with the switchover.

Does it matter which Property Management System (PMS) I use?
Sort of – What matters is the type of connection (one-way or two-way), security standards, and any third-party costs. Holidaymaker provides an open API, but some PMS providers don’t — in those cases, new integrations may require extra development and could carry additional costs.