The implementation of the Holidaymaker App for our 3 campsites was the most enjoyable and pain free implementation of any piece of technology I have ever worked on
Jo Ritzema
WCF
WCF know that creating exceptional guest experiences is no longer a luxury, it’s a necessity.
As a leading provider of Direct-to-Guest marketing tools, and with years of experience in both digital and the hospitality industries, we were uniquely placed to help.
Jo Ritzema, Managing Director at WCF is thrilled with the results of implementing Holidaymaker’s Direct-to-Guest marketing tools, including a brand new guest experience app, across their three UK campsites.
“The Holidaymaker team were extremely helpful and responsive and clearly cared about the quality of our content as much as we do.
Debbie [Holidaymaker’s Implementation Manager] helped me enormously. I am absolutely delighted with the final result.”
They knew that in order to ensure future growth, they needed to break away from the norm and utilise new technology and marketing channels, bespoke to the hospitality industry.
WCF implemented the app as a key part of their strategy to elevate the guest experience at every touchpoint.
Allows guests to interact before, during, and after their stay, building loyalty and encouraging repeat visits.
“We encourage our guests to personalise their stay as much as possible and the app will help us increase our optional-extra revenues,” explains Jo.
The app also offers a powerful content management system, allowing them to create a naturally optimised journey, that prioritises the user experience.
Jo credits Holidaymaker’s collaborative approach and strong leadership for the smooth implementation and positive outcome.
“We became aware of Holidaymaker through social posts and the BH&HPA and as soon as I met David Lakins [Holidaymaker’s co-founder] I knew that his added marketing strength would help us deliver something pretty special.”
David echoes this, “Working with WCF Campsites has been a fantastic experience. Their commitment to guest experience and their innovative approach to park management is truly inspiring. We’re thrilled to be a part of their success story, and we look forward to a long partnership.”
Questions we are asked
What did WCF put in place?
The Holidaymaker guest app across their three campsites.
How was the implementation for WCF?
Jo Ritzema of WCF described the implementation across their three campsites as the most enjoyable and pain free of any piece of technology they have worked on. See how the guest app works.
How can my business get results like WCF?
Every business builds the toolkit that suits it on the HolidaymakerXP platform. Get started and we will start with a conversation about what would help most.
Where can I see more examples?
Read more stories on our Case studies page, or see how the guest app works.
Platform
The guest experience platform for independent hospitality. Connect your guest journey, systems and brand, then add the products, integrations and channels that suit your site.
Guest app
A guest app in your own brand, with bookings, messages, offers and local information in one place, built natively for iOS and Android.
Direct bookings
Bring more bookings and rebookings to you instead of the OTAs, through your guest app, alongside the channels you already use.
