Ladram Bay Holiday Park

Discover how they increased activity bookings and enhanced guest satisfaction with Holidaymaker.

Ladram Bay Holiday Park, a renowned family destination on the stunning Devon jurassic coastline, sought to increase on-site revenue and enhance the guest experience.

Choosing to partner with Holidaymaker to achieve their goals, they implemented a strategy using the platform, which included:

Holidaymaker

Developing a guest app

Using the Holidaymaker Guest App product, Ladram Bay created a fully-branded, user-friendly mobile application.

Key features:

  • Activity bookings – Guests view and book activities in advance.
  • Real-time information – Access to park information and updates.
  • Offers – Tailored deals and promotions.
  • Guest feedback – Direct channels for guest feedback and questions.
  • Direct communication – Push notifications and in-app messaging allow easy updates.
Holidaymaker

The app has completely changed the way we offer on-site activities. Previously, [guests] had to wait until arriving on the park to discover the activities available. Now, they can browse and book in advance! The convenience has not only made our customers feel more informed, it's significantly increased activity bookings for our leisure team!

Calum Rogers
Marketing Manager, Ladram Bay Holiday Park

Direct-to-Guest Marketing™

Utilising D2G marketing, Ladram Bay can effectively communicate with guests throughout their journey.

  • Pre-stay – Welcoming guests, sharing arrival information, and providing pre-arrival activity recommendations.
  • On-stay – Sending updates on events, special offers, and activities.
  • Post-stay – Thanking guests for their visit, gathering feedback, and promoting future stays.
Holidaymaker

I've always felt supported by the team at Holidaymaker, whether I have a functional or technical question - I appreciate how the team listens to my feedback. The system is mutually beneficial, as our app becomes more personalised and the Holidaymaker Platform gains useful insights from the industry.

Calum Rogers
Marketing Manager, Ladram Bay Holiday Park

Leveraging data-driven Insights

The Holidaymaker platform provides valuable Guest Insights, allowing Ladram Bay to:

  • Understand guest preferences and spending habits.
  • Identify areas for improvement in their offerings and services.
  • Make data-driven decisions to optimise marketing campaigns and enhance the overall guest experience.
Holidaymaker

The result?

  • Significant revenue growth – On-site spending increased significantly due to increased activity bookings, restaurant reservations, and the successful uptake of exclusive offers.
  • Enhanced guest satisfaction – Personalised communication, seamless booking experiences, and a focus on guest feedback led to a noticeable improvement in overall guest satisfaction.
  • Improved operational efficiency –  Streamlined communication channels and automated processes improved operational efficiency for the park’s staff.