The challenge today
Hospitality teams are working harder than ever to hold things together. Bookings run through one system, guest messages through another, branded surfaces are all over the place (literally)… signage, website, apps and screens, and reporting still happens in spreadsheets.
Every new tool promises a quick fix but only adds to the growing clutter, resulting in more cost, more duplication and less control…
- Staff spend more time wrestling with systems than welcoming guests
- Marketing and brand is as disjointed as the systems, opportunities are lost
- Operators lose visibility on what is working and where money is leaking away
- OTAs keep tightening their grip, charging commission while holding guest data for themselves
One united system
Holidaymaker was built to connect, grow and strengthen your brand.
Not another app or add-on, we are a guest experience platform and hospitality community.
At the centre sits your CMS and data layer, the single place where bookings, content and guest information connect. From there, everything flows in your branding: your app, your Seeview screens, your kiosks, your HeyGuest chat.
Update once, and it appears where you need it to. Staff save time, guests see consistency, and operators know their brand is protected.
Because everything is measured in Guest Intelligence, you are not left guessing. You can see what works, what does not, and where to focus effort and spend.
The implementation of the Holidaymaker for our three campsites was the most enjoyable and pain free implementation of any piece of technology I have ever worked on
WCF Group Ltd
Longnor Wood, Herding Hill and Drummohr
What the platform makes possible
The Holidaymaker Platform is not a set of disconnected modules. It is one system with six connected capabilities that operators use every day. All of this runs from the same source of truth, with outcomes tracked in Guest Intelligence.
Direct to Guest Marketing™
Stay in control of your guest messaging, boost offers, and keep the conversation in your brand.
Holidaymaker app
Your brand in every guest’s pocket. Connect updates, offers and bookings in one fully branded app.
Smart surfaces
Software for displays, TVs and kiosks that keeps guests informed and drives on site revenue.
Direct bookings
Bring bookings direct. Cut OTA commissions and PPC, and keep stronger connections with your guests.
HeyGuest AI chat
Give guests instant answers, upsells and support with AI-powered chat.
Guest intelligence
Understand guest behaviour, bookings and sales with the only hospitality dataset of its kind.
The power of Guest Intelligence
Every system captures data, but no one else captures it at this scale. Guest Intelligence brings together bookings, behaviour, upsell and holiday home sales across UK holiday operators, all in one view.
You can see:
- Direct vs OTA bookings, and what commission is costing you
- Which offers guests accept, and which they ignore
- Stock types that sell fastest, from pitches to lodges
- How guests engage with your surfaces, e.g. app, screens and chat
For operators, it means clarity, proof of what drives revenue and where to invest.
For the wider industry, it unlocks something bigger, a dataset capable of shaping smarter decisions across suppliers, destinations and investors.
Ready to get started?
We provide the Holidaymaker Platform with full setup and support. It connects with your existing PMS, scales from single parks to multi-site groups, and grows with you.
Whether your goal is to cut OTA costs, ease staff workload or build lasting loyalty, Holidaymaker gives you a steady, proven way to take back control.
Get started