Laurence is the Managing Director of Bright Blue Day an integrated agency established for over 60 years that works with some of the world’s largest super brands.
His journey in marketing spans over 15 years, collaborating with renowned companies such as Visa, HPE, Samsung, Lighterlife and Montezuma’s Chocolate.
His passion is the intersection between technology and creativity, where the magic happens, and using this to drive consumer behaviour.
Laurence has a keen understanding of the Holiday Park industry and the challenges they face, having worked with Haven and Waterside for a number of years.
He will be joining us a XPH, discussing The Fight for Attention, sharing practical advice and takeaways on how to attract the attention of your core audience.
Marketing is experiencing another evolution, when we were only just getting comfortable with the last. In a world with little product differentiation, struggling consumer confidence and global challenges marketing can make the difference between success and failure. I want to bring my view across industries to the floor, to inspire and energise everyone by showing how we can create a brighter future.
Laurence Cornwall-Watkins
Managing Director of Bright Blue Day
Bright Blue Day
bbd is an award winning integrated agency working with select clients helping them generate greater marketing ROI through the art and science of performance marketing.
Our relationship with our clients is unique. We have worked with our principal clients for decades, supporting them as their business, audiences and marketing itself changes.
The focus is always to understand their business as well as they do and bring our expertise into their world to add value and act as a true extension of their team.
Our expertise is broad because we believe your lead agency should be vested and accountable in every aspect of your marketing plan.
Marketing exists in an ever-changing landscape, with technical revolutions and generational change. We believe you must create authentically, at speed and target with hyper relevance.
You must be able to demonstrate tangible, effective, measured results. Every time.
It’s relentless but we are passionate about it and we build teams around our clients to help them deliver in this new era of marketing.
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