In today’s fast-paced hospitality industry, staying ahead of the competition can be both challenging and expensive, with many businesses using third-parties to secure future stays.
But what if there was another way?
Find out how adding a guest app to your strategy can provide a remarkable return on investment (ROI) for your business.
The direct booking advantage
Your app can help to push more direct bookings, cutting our the substantial commission fees that eat into your profits. By encouraging guests to book directly, you cut out the middleman and pocket a larger share of the revenue. This translates into direct savings and increased profitability, as well as the ability to see who these customers are and target them in the future.
Think of an app a powerful marketing tool for your business and an essential part of your sales funnel. Encourage your guests to download your app when they book, and you open up communication right from the start. Allowing you to enhance their journey before, during and after they leave, not just when they are on site.
Building loyalty through better journeys
Your staff are the main channel that guests use to gain information before and during their stay, this is fantastic for building loyalty, but also very time consuming. The app can alleviate the time that your valuable staff spend on admin and providing information, allowing them to do what they do best, providing a fantastic experience for your guests.
Guests can find FAQs, park maps, facilities and key information, details of events and activities as well as being able to book through your app and build itineraries. Reducing staff workloads as well as reducing the amount of printed materials needed.
Your guest app becomes a loyalty hub, providing up to date news and information, making their journey with you seamless. This leads to a higher ROI and revenue, as loyal customers are more likely to book again, and recommend you to others.
Generating revenue through through the app
Your app can be a powerful sales tool. You can showcase available holiday homes, including features, specifications, floor plans and images, as well as any special offers. Guests can make enquiries through the app for your sales team to follow up on.
You can also provide offers and promotions, encouraging your guests to spend more on-site, or with chosen off-site businesses in your area. As well as offering savings on future bookings whilst they are still having a great time on-site.
Data-driven decision making
Your guest app also provides valuable data that can inform your decision-making process. By analysing user behaviour, spotting patterns, and reading feedback, you can make data-driven choices to further improve your services and offerings. This refined approach not only enhances guest satisfaction but also positively impacts your ROI by ensuring your efforts are focused in the right areas.
But how much is it?
Developing your own app in-house can cost anywhere from £30-60K, so its not feasible for most to justify. There are low-cost guide books or web app solutions out there that provide a basic level of information, but lack an enhanced guest experience or the ability to analyse and engage with your guests.
With Holidaymaker you get a complete guest experience platform, as well as a fully branded app, built for you, your staff and your guests. From £500 per month for a single site, it is a fraction of what you can gain in return.
Just one holiday home sale of £18,000 or a week stay for a family, more than justifies the cost of the app.
By adding a guest app to your strategy, your business can not only achieve substantial financial gains, but also boost loyalty. You are building meaningful guest experiences that leave them coming back again and again, and for some, making a second home with you. Ensuring a robust and long-term return on your investment.
How can i get started?
You can sign up for a demo by completing our form on the website. One of the team will contact you to discuss your requirements, and arrange a suitable time for your fully branded Holidaymaker demo.
We know you are busy, so it will be no longer than 30 minutes long. Following this, you will receive a personalised business proposal outlining costs, timescales and any extra requirements you discuss with us.