Top of Funnel Customer Acquistion PPC ROI Calculator
PPC Ad Spend (£)
Amount spent per month on PPC ads.
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Avg. Cost per Click (£)
Choose average or enter your own.
£1.20 (Low season)
£2.50 (UK avg)
£4.00 (Peak)
Other (manual entry)
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Conversion Rate (%)
e.g. 3-5% is typical for holiday parks.
2% (Cautious)
3.5% (Average)
5% (Strong)
Other (manual entry)
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Avg. Booking Value (£)
Total revenue per booking. Use nights × nightly rate.
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PPC Management Fee (£)
(Optional)
Monthly fee to agency/consultant if any.
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Avg. Stay Length (days)
(Optional)
Use for occupancy or further calculations if desired.
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Gross Margin (%)
(Optional)
For net profit calculations. Leave 100 for gross.
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OTA Commission Benchmark (%)
(Optional)
Booking.com and similar OTAs often charge 15-20% commission.
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Results & Analysis
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Top of Funnel Customer Acquistion PPC ROI Calculator
Top of Funnel Customer Acquistion PPC ROI Calculator