Rebooking Retargeting ROI Calculator
Step 1: PPC Ad Spend (£)
Your total monthly budget for retargeting rebookings.
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Average Cost per Click (£)
Enter sector average or your own value.
£0.80 (Retargeting, typical)
£1.00 (UK avg)
Other (manual entry)
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Conversion Rate (%)
Enter or use the typical rebooking conversion rate.
4% (Retargeting average)
7% (High performing)
Other (manual entry)
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Average Booking Value (£)
Revenue per booking. Use nightly rate × average stay.
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PPC Management Fee (£)
(Optional)
Monthly agency/freelancer cost for retargeting.
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Average Stay Length (days)
(Optional)
Average length of rebooked stay.
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Gross Margin (%)
(Optional)
Enter margin, use 100% for gross.
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OTA Commission Benchmark (%)
(Optional)
Booking.com and OTAs often charge 15-20% commission.
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Holidaymaker Avg Rebooking Clicks Per Month
(Fixed at 200)
Typical monthly rebooking clicks from Holidaymaker campaigns.
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Holidaymaker Avg Conversion Rate
(Fixed at 60%)
Average rebooking conversion rate from Holidaymaker retargeting (high intent).
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Holidaymaker Commission Benchmark
(Fixed at 5%)
Commission rate if booking comes via Holidaymaker.
Show Results
Rebooking Retargeting ROI Results
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Rebooking Retargeting ROI Calculator
Rebooking Retargeting ROI Calculator