Trusted by independent operators
One place to connect it all
Your app, website, screens and kiosks usually run on separate tools with separate versions of the truth. Holidaymaker connects them on one platform, so you update something once and it shows up wherever guests look.
Photo: Yeatheridge Farm
90% of guests at Beverley Holidays are arriving on park with the app already installed - which means there is already a relationship made with guests – before they have even arrived!
Claire Flower
Beverley Holidays
Start with the platform, then build what you need
Every site starts with the platform. From there, each park or venue builds the toolkit that suits it. Add the products that help most, connect the systems you already use, and reach guests on the channels that work for them. Add more as you grow, and more sites when you’re ready.
There are no tiers to climb and nothing you have to take. You don’t need all six products below, and you don’t need the app to use the platform.
Guest app
A guest app in your own brand, with bookings, messages, offers and local information in one place, built natively for iOS and Android.
seeView
Display software for the screens, TVs and kiosks you already have, managed from the same platform as your guest app and in your brand.
Direct bookings
Bring more bookings and rebookings to you instead of the OTAs, through your guest app, alongside the channels you already use.
AI Chat
AI Chat answers guest questions across WhatsApp, SMS and email, day and night, from your own content, with your team ready when a person is needed.
Direct to Guest Marketing
Reach guests directly before, during and after their stay, on your own channels, so you are not relying on an OTA to talk to people who already know you.
Guest intelligence
See what your guests do, want and spend across the whole stay. Guest intelligence brings bookings, app use and offers together in one place.
Trusted by independent operators
Including Beverley Holidays, Coast and Country, Unity Holidays, Shorefield Holidays, Searles Leisure and Crealy Resort.
Stories from our clients
Beverley Holidays, 90% of guests arrive with the app installed
A multiple award winning, family run park on the South Devon coast, where 90% of guests arrive with the app installed.
Ladram Bay Holiday Park, guests booking activities before they arrive
Guests book activities in advance, saving the reception team hours each week.
Coast and Country Parks, a game-changer for guests
A West Country park group whose director calls the app a game-changer for its parks.
WCF Holiday Parks, one app across three campsites
Three campsites across Northumberland, Edinburgh and the Peak District, on one app.
Abbeyford Leisure Group, a branded app across coastal Fife
Coastal holiday parks and cottages across Fife in Scotland, with a branded app for guests.
Part of the XP community
Holidaymaker sits inside a community of independent operators. XP Hospitality events, a free community app, articles and a partner network, run with the people who use the platform.
Photo: Coast and Country
Events
Regional XP Hospitality events and smaller meetups for independent hospitality. Every event is free to attend.
Articles
Practical reading on guest experience, direct bookings and AI for holiday parks and independent hospitality.
Case studies
See how parks and hospitality businesses use HolidaymakerXP to connect the guest journey.
Ready to connect your guest journey
Tell us about your business and we’ll start a conversation about what would help most.
Questions we are asked
What is Holidaymaker?
The experience platform for independent hospitality. It covers the guest app, seeView, direct bookings, AI Chat, Direct to Guest Marketing and guest intelligence, with the XP community alongside.
Do we need to replace our booking system?
No. Holidaymaker sits above the systems you already run and connects to them. Which connections suit you is a good thing to cover when we talk. See how it connects on our Integrations page.
Who is it for?
Independent holiday parks, glamping, lodge and touring sites, regional groups, resorts, visitor attractions and other independent hospitality. See real examples on our Case studies page.
Is it only an app?
No. The guest app is one part. The platform also runs seeView screens and kiosks, direct bookings, AI Chat and guest intelligence from one place.
What is XP?
Our community for independent operators, with events, articles and a partner network. Joining is free.
How do we get started?
Use the Get started form. A real person replies, usually within a working day, and we show you the toolkit and you choose what you want.
Platform
The guest experience platform for independent hospitality. Connect your guest journey, systems and brand, then add the products, integrations and channels that suit your site.
Guest app
A guest app in your own brand, with bookings, messages, offers and local information in one place, built natively for iOS and Android.
Integrations
HolidaymakerXP connects to the booking, EPOS, ticketing, weather and mapping systems you already run, so guests get one place for everything.